About UPENDS
Global vape brand, industrial backbone
Vision
To become a world-leading vape brand — the name a distributor can build the next decade on, not just the next order.
Mission
To put reliable atomisation technology within reach of every adult smoker switching away from combustible tobacco — at a cost distributors can build a business on.
Value
Honesty. Pragmatism. Study. Innovation. Persistence. Excellence.
Values as defined by ALD Group Limited.
A brand that owns its factory
Most vape brands design a product and then look for someone to build it. UPENDS works the other way round: it is the consumer brand of ALD Group Limited, a Shenzhen atomisation manufacturer that has been building devices since 2009.
That is why we can commit to a launch date, hold a price across a full container, and still ship the same flavour profile two years later. The brand and the production line answer to the same company — which is also why our MOQ conversation starts at a carton, not a minimum order form.
- Own tooling and injection
- In-house e-liquid lab
- Same QC on every batch
Backed by ALD Group Limited
ALD Group Limited (Shenzhen Zhuolineng Technology) was founded in 2009. It develops and manufactures atomisation devices end to end — R&D, tooling, injection, assembly, testing and packaging — and has been the production backbone behind UPENDS since the brand launched.
Three production bases
Shenzhen
Headquarters — global R&D, marketing and next-generation product incubation.
Dongguan
Smart manufacturing — the benchmark plant for the vape industry.
Indonesia
New-tobacco product development for the region, built on the local policy incentives that make Indonesia a fast, low-friction base for ASEAN supply.
Shenzhen and Dongguan account for the 90 million pieces a month quoted above; the Indonesia base sits alongside them as a regional development and supply hub.
How 90 million devices a month actually happens
Automation since 2011
An in-house automation division builds our own lines: 12 million pieces a month come off automated stations, not benches.
99.7% first-pass yield
CCD vision inspection on every automated line catches mis-assembly before it becomes a return.
Warehouse that keeps up
900+ storage bins, 1,200 m², carton robots and 30% faster material handling — so a container does not wait on a forklift.
R&D that ships
2,000+ intellectual property rights, 500+ R&D engineers and 10% of revenue reinvested every year. Ten-plus technology partners and two in-house laboratories turn that into hardware you can actually order.
FRESOR technology platform
Launched in 2023, FRESOR is our atomisation platform — patented mesh and dual-mesh coils built for automatic production. It is the reason a 60K-puff device can hold its flavour to the last 10%.
Global footprint, local support
Branches staffed with FAE and business-development teams, so a technical question does not have to cross nine time zones before it gets answered.
- Shenzhen — HQ
- Dongguan — Manufacturing
- Indonesia — Manufacturing
- Zhengzhou — Research
- Los Angeles — US office
- Düsseldorf — EU office
What a UPENDS partnership includes
One brand
UPENDS is sold as UPENDS. Same device, same flavour line, same compliance file in every market — not a relabelled or repackaged variant of it.
Compliance
An in-house team handles PMTA, TPD, ECAS and TGA files — the part that usually stalls a launch.
Stock and lead time
EU stock on the fast-moving lines, so a reorder does not have to wait for a container. Give us the SKUs and the schedule and we book production against it.
On the ground
Local FAE and BD support in the US and Europe, plus marketing assets: posters, video, stands, exhibition material.
Refuse to be ordinary
Our team is made up of vaping industry veterans, with extensive experience and a strong belief in vaping's contribution to reducing the use of combustible tobacco worldwide. We are enthusiastic, professional and optimistic about the future of the vaping industry.
Sourcing UPENDS for your market?
Tell us the market, the volume and the flavour profile. We will come back with a landed price and a production slot.
Capacity and headcount figures describe ALD Group Limited and are taken from the group company profile.